Since I was a child, my inspiration lay in my mother’s sarees and I was deeply influenced by various forms of textiles while growing up. This adoration of the Indian soul was nurtured to build into a brand where the most intricate form of art could come to life. Label Priyanka Raajiv pieces hold a niche in this perfect balance of mixed medium art- masterfully honed to create modern fashion while staying true to our grassroots. Our team looks for the variations in each fabric, deliberately seeking intricate expressions within the weave. This brings timeless antiquity with a touch of innovation. Today, we’re reinventing this everchanging process to an online platform where clients can easily access all exclusive statement styles. The architecture of our garments and the clear, distinctive vision we inculcate helps us in bringing ageless culture into the modern world. I fell in love with Indian handloom when I played with sarees as a child. My mother used to keep them out to rest a...
At Priyanka Raajiv , we began imbibing upcycling from day one. Our brand philosophy is to give it a signature touch with intuitively structured pieces that the modern woman yearns for. Our weavers and embroiders craft intricate details to give the antiquity of each piece an artistic finesse and balance. The essence of change is a restoration of generational heirlooms where the form changes, but the vivacity of youth remains. Roop is this simplicity in weaves and embroidery. We endeavour to reuse the threads of old pieces in weaving a story within traditional handloom fabric. A parallel softness lies in the narrative of restoration: it is done carefully with the expert skill of artisans who have learned the craft from their ancestors. Taking a 100-year-old Paithani saree or a 30-year-old kurta that is worn out, we embellish it to create pieces of urban figures based on the fourth R of sustainability- repurpose. A grandmother or a mother-in-law...